Should new entrepreneurs aim for the startup like Flipkart, Zomato, Housing or Foodpanda?

Looking at the current trend in the startup ecosystem, daily new e-commerce business is coming up with the aggregator business model to create flexibility and convenience to the customer by bringing all the product under one roof or by creating a pool of information about the service around us or just delivery service.

This sort of trend have hijacked the aspiring entrepreneurs which are now forced to think about creating something like what this big startups are doing due to the big fat valuation and fame which are hyped currently.

These are the same startup which are now announcing layoffs and millions of dollar losses.

Seems the only problem with these startups is they don't have the product or service of there OWN.

The product and the service which they offer is either sourced or outsourced..haha..funny business. which make them more expose to the risk of  failure due to non-availability of the product or service from the manufacturer or provider

They are just the intermediaries which facilitates product or service provider to sale their own product and service

These big valuation startups are just the interface to the manufacturer or service provider for larger market.

So if  these product or service providers back-off than our big valued startups have nothing left for them to be called of their own or to sustain further. which we can clearly see happening now a days  as most of these product or service providers now have more other options of intermediaries to assist them sale their product or services due to which the market have already started to split among these startups and will get worst if we have more like these in the time to come.

Which is now started to show the side-effect in the form of layoffs ( staff reduction) , mergers , huge losses..

And this signal us that our startup ecosystem is heading to a bigger destruction.

Economic Times has this headline few days back on the newspaper ...Is the Indian e-commerce story a bubble waiting to burst? Or is it even a bubble? That is the big question looming over the Indian startup ecosystem.


There is nothing wrong if we have few startups like this which in case burst wont cause much to the ecosystem but if we all aspire to take the same route then we are certainly heading for something big destruction.

SO THE QUESTION STANDS ...Should we aim for the startup like Flipkart, Zomato, Housing or Foodpanda? which are already of the path of collapsing...

A real sustainable business needs a great product which can be innovated even in your house garage like what Steve jobs, bill gate did..if we really want to take our startup for long run..

So let your mind be free for all the ideas and get started....:)

Cheers :)